Case Study: Standard Gas
Helping a cleantech innovator clarify its message and brand presence
The Challenge
• What the technology does — converting waste into valuable outputs.
World-changing innovation that should reach its audiences with the clarity and authority it deserves.
Our Solution
We worked closely with Standard Gas to deliver clarity of messaging and a confident new brand identity, rolled out through their new website and branded visual assets.
Website Design & Build
• Designed a responsive, accessible site optimised for multiple audiences — from policymakers to technical specialists.
• Simplified navigation and highlighted clear calls-to-action, guiding visitors from problem awareness to solution exploration to enquiry.
• Integrated infographics, social media and blog and video storytelling.
Brand Visuals
• Developed a bold, future-facing visual identity to reflect Standard Gas’ leadership in low-carbon energy and carbon-capturing Biochar from Waste technology.
• Created consistent assets for both digital and physical communications, ensuring the brand speaks with authority and confidence.
The Results
• Clarity of message — visitors quickly understand what Standard Gas does, how it can be applied, why it matters, and how they can engage.
• Improved engagement — feedback shows the website holds attention longer and better supports conversations with stakeholders and investors.
• Stronger brand presence — the visuals and tone now match the ambition of the company.
Visual Rollout:
What We Delivered
Messaging strategy
Brand identity design
Website design and development
Digital and real-world physical assets and collateral
👉 Explore the Standard Gas website: standardgas.com
Don Jack & his IDEAS team have transformed our brand, our website, and our thinking, becoming part of our team.
— Peter Coombes, Communications & Government Affairs, Standard Gas
PARTNERS (just a few):
