Case Study: Standard Gas
Helping a climate tech innovator clarify its message and brand presence
The Challenge
• What the technology does — Simultaneously produces clean energy and removes carbon from non-cyclable waste.
World-changing innovation that should reach its audiences with the clarity and authority it deserves.
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Our Solution
The key to making the energy transition work in emerging markets comes down to helping investors protect their investments and building trust in economically viable technology.
We worked closely with Standard Gas to deliver clarity of messaging and a confident new brand identity, rolled out through their new website and branded visual assets.
Website Design & Build
• Designed a responsive, accessible site optimised for multiple audiences — from policymakers to technical specialists.
• Simplified navigation and highlighted clear calls-to-action, guiding visitors from problem awareness to solution exploration to enquiry.
• Integrated infographics, social media and blog and video storytelling.
Brand Visuals
• Developed a bold, future-facing visual identity to reflect Standard Gas’ leadership in low-carbon energy and carbon-capturing Biochar from Waste technology.
• Created consistent assets for both digital and physical communications, ensuring the brand speaks with authority and confidence.
The Results
• Clarity of message — visitors quickly understand what Standard Gas does, how it can be applied, why it matters, and how they can engage.
• Improved engagement — feedback shows the website holds attention longer and better supports conversations with stakeholders and investors.
• Stronger brand presence — the visuals and tone now match the ambition of the company.
Visual rollout showcase:
What We Delivered
Messaging strategy
Brand identity design
Website design and development
Digital and real-world physical assets and collateral
👉 Explore the Standard Gas website: standardgas.com
Don Jack & his IDEAS team have transformed our brand, our website, and our thinking, becoming part of our team.
— Peter Coombes, Communications & Government Affairs, Standard Gas
PARTNERS (just a few):
