Helping a climate tech innovator: Standard Gas clarify its message and brand presence.
Standard Gas Branding – Case Study
The Challenge
• What the technology does — Simultaneously produces clean energy and removes carbon from non-cyclable waste.
World-changing innovation that should reach its audiences with the clarity and authority it deserves.
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Our Solution
The key to making the energy transition work in emerging markets comes down to helping investors protect their investments and building trust in economically viable technology.
We worked closely with Standard Gas to deliver clarity of messaging and a confident new brand identity, rolled out through their new website and branded visual assets.
Website Design & Build
• Designed a responsive, accessible site optimised for multiple audiences — from policymakers to technical specialists.
• Simplified navigation and highlighted clear calls-to-action, guiding visitors from problem awareness to solution exploration to enquiry.
• Integrated infographics, social media and blog and video storytelling.
Brand Visuals
• Developed a bold, future-facing visual identity to reflect Standard Gas’ leadership in low-carbon energy and carbon-capturing Biochar from Waste technology.
• Created consistent assets for both digital and physical communications, ensuring the brand speaks with authority and confidence.
The Results
• Clarity of message — visitors quickly understand what Standard Gas does, how it can be applied, why it matters, and how they can engage.
• Improved engagement — feedback shows the website holds attention longer and better supports conversations with stakeholders and investors.
• Stronger brand presence — the visuals and tone now match the ambition of the company.
Visual rollout showcase:
What We Delivered
Working with the Communications Team on clarity of message.
Brand identity design, Brand Standards, and User Guide.
Website design and development, online Image and Brand Asset bank, Video Editing and Annimations.
- Exhibition design, signage, site branding/painting schemes
Digital and real-world physical assets, Stationery, Corporate Clothing
- Investor Presentation Documents, Digital Decks and Marketing Collateral
Social media concept, creation and posting, Blog Development
- Investor Presentation Documents, Digital Decks and Marketing Collateral
👉 Explore the Standard Gas website: standardgas.com
Don Jack & his IDEAS team have transformed our brand, our website, and our thinking, becoming part of our team.
— Peter Coombes, Communications & Government Affairs, Standard Gas
PARTNERS (just a few):
