Visual Brand Asset Development: 528 IBIZA

In late 2020, 528 Ibiza was a sprawling, long-abandoned zoo—rich in potential yet untouched. Nestled among the scenic Benimussa Hills, surrounded by farmland and fragrant lemon orchards, with sweeping views towards the golden sunset, the site had been a quiet fixture in Ibiza’s landscape for years. It stood as a hidden gem, bearing witness to the island’s many transformations, waiting for its next chapter to unfold.

When it came time to reimagine this extraordinary space, there was one person whose vision, talent, and creative versatility made him the perfect candidate: Don Jack, our Creative Director. With personal experience in the music industry, theatre, and interior design, Don wasn’t just a creative lead for the project—he was a kindred spirit. From the very beginning, there was an immediate and undeniable connection between Don and the commissioning clients, rooted in a shared vision. This project required more than technical expertise; it called for a friendship based on mutual trust, respect, and a deep admiration for one another’s craft. It was this creative synergy that allowed the ambitious two-year development of 528 to unfold, a collaboration that blossomed through a continuous dialogue of ideas, inspiration, and shared passion.

Don and the brand team at IDEAS helped his clients shaped 528 into something Ibiza had long been waiting for: a brand, a resort venue, and a show that could encapsulate the spirit of the island. At its heart is The Frequency of Love, a high-energy cabaret spectacular that takes audiences on an immersive journey through the rich and storied history of Ibiza. From the ancient myths surrounding the Goddess Tanit, symbolising fertility and sexuality, to the modern-day decadence of Ibiza’s famed club culture, extraordinary dancers, acrobats, aerialists, and musicians breathe life into each chapter of the White Isle’s legend.

As 528 continues to host multi-stage music festivals and grows under the long-term management of IRG, it stands as a testament to what is possible when a creative director and client come together in perfect harmony—mutually trusting and respecting each other’s visions, while pushing the boundaries of what can be achieved. The evolution of Ibiza’s most exceptional new event destination is far from over.