Late 2020, 528 Ibiza was no more than a long-since abandoned zoo in the Benimussa Hills, bursting with potential, waiting to be revealed.
A design director who could bring experience in music, theatre and interior industries made Don Jack the obvious choice of creative lead on the project.
A shared vision to develop a theatre/gardens/club resort on the site at pace led to a two-year continuous programme of brand, product, communication and environmental design development led by IDEAS.
528 was to become the brand, venue and show Ibiza had been waiting for.
The Frequency of Love is a cabaret spectacular, an immersive journey through the story of Ibiza.
A cast of extraordinary dancers, acrobats, performers, aerialists and musicians breathe new life, energy, and passion into the history and mythology of the White Isle, from the Goddess Tanit, a symbol of sexuality to the decadent club culture of today.
IDEAS VISUALISE THE FUTURE, THEN HELP BRING IT ABOUT.
The IDEAS brand development document provides a vision of a potential future, and with that, like magic, the prospect of success more attainable. It’s more than a masterplan reference document. The brand development document engenders confidence and enthusiasm from all interested parties, from local planning officials to investors, management teams and performers alike.
In the movie Field of Dreams they say ‘If you build it, they will come’. For good measure, we added targeted carefully honed, advertising media.
528 Ibiza has quickly become (some say) the foremost visitor destination on the island, attracting film and TV stars, models and well-healed discerning customers.
As a measure of success summer of 2022 saw none other than Robbie Williams perform on the main stage holding the front pages and breaking the internet.
later this year, for the same client, we take on the rebranding of PIKES Ibiza, where Lewis Capaldi (famous for over 10 billion streams worldwide) has just finished filming his new single promo, an incredible shot-for-shot homage to ‘Club Tropicana’ by Wham!.