When Murray Motor Co. needed to transform its Scottish Rolls-Royce showroom into a temporary art gallery, IDEAS brought together the brand experience design, sponsorship, brand representation, exhibition design, production, event management and creative assets required to make it happen.
When Rolls-Royce Opened Its Doors to Art — Case Study
Premium brands rarely compete on engineering alone. They compete on perception, desirability, experience and emotional connection. Those are the territories in which IDEAS has spent almost half a century working with ambitious brands.
One of our more memorable commissions came from Rolls-Royce. Seeking to create a unique customer experience, they entrusted us with transforming their flagship Scottish showroom into a temporary art gallery, emptying the space entirely to accommodate a curated exhibition takeover.
Brand Experience Design – familiar territory
It was an unusual brief for an automotive brand, but entirely familiar territory for us. With extensive experience in touring exhibitions, cultural projects, visitor experiences and destination branding, we brought a different perspective to the challenge.
The project perfectly illustrates our approach. We are not confined by sector boundaries. Instead, we draw upon a diverse range of experience to create richer, more engaging brand experiences. Whether the audience is a luxury car buyer, investor, visitor or stakeholder, the principles remain remarkably similar: create meaning, inspire desire and leave a lasting impression.
From Rolls-Royce and Scuderia Ecosse Ferrari to innovative mobility and safety businesses such as Scope Safety in the United States, our contribution has consistently focused on what lies beyond the product itself.
The story. The experience. The reputation. The emotional connection.
Because people rarely remember specifications.
They remember how a brand made them feel.
Footnotes
IDEAS went on to design media assets for the Group and a collector and advocate of the Artist.
Something of a first, the experience with a ‘Real’ working artist led to further relationships and interventions with notable Scottish artists. Ideas went on to create the marking material and catalogue for the ALEXANDRA (Sandie) GARDNER exhibition and, perhaps most notably, all the branding and assets for the ‘Picture This’ exhibition in partnership with the Precious Organisation.
IDEAS creative Don Jack was honoured to be among a group of Scottish artists invited to take part in the art exhibition. Works by John Byrne, Peter Howson, Joyce Cairns, James McDonald, Lesley Banks, June Redfern and Don Jack were exhibited in leading galleries internationally.
This breakthrough led to countless commissions, ranging from private individuals to corporate collections such as Philips, Virgin, Turnberry and British Airways.
Don Jack’s work, now in private collections and galleries, is featured in the limited-edition book DJxJD.
Don Jack Executive Curator at touringexhibtion.co.uk.
A diverse collection of art, including works by artists also held in the Musée d’Orsay, including a friend of Matisse and Picasso: André Derain, and Émile Bernard, who was sponsored by Eugène Boch (see Van Gogh) (see also Villeroy & Boch).