The Lighthouse Project – Session Components
• Introduction – “Setting the Stage”:
A brief overview of the session goals and an introduction to the participants.
A brief overview of the session goals and an introduction to the participants.
• Discovery Phase – “Uncover the Core”:
Discuss and analyse the current state of the currwent brand messaging and market position.
Discuss and analyse the current state of the currwent brand messaging and market position.
• Messaging Audit – “Digestibility Check”:
Evaluate the clarity and effectiveness of the brand messaging.
Evaluate the clarity and effectiveness of the brand messaging.
Key Question: Is your messaging digestible?
Differentiation Analysis – “Standout Factor”:
Identify what makes the brand unique and different from competitors.
Key Question: Does it stand out as being different?
Identify what makes the brand unique and different from competitors.
Key Question: Does it stand out as being different?
• Disrupt & Inspire:
Explore how the brand can disrupt industry norms and inspire curiosity.
Key Question: Is it disrupting people’s thinking and inspiring curiosity?
Key Question: Is it disrupting people’s thinking and inspiring curiosity?
• Please Sir, Can I have More:
Delve into how the brand can keep the audience engaged.
Key Question: Does it inspire a curiosity that has them wanting for more?
Delve into how the brand can keep the audience engaged.
Key Question: Does it inspire a curiosity that has them wanting for more?
• Creative IDEAS – “Through the Creative Lens”:
Synthesise the information gathered and start brainstorming creative ideas.
Discuss potential strategies and concepts to enhance the brand’s unique value proposition.
Synthesise the information gathered and start brainstorming creative ideas.
Discuss potential strategies and concepts to enhance the brand’s unique value proposition.
• Wrap-Up – “The Spark Forward”:
Summarise key takeaways and outline next steps.
Encourage the client to think about their brand and business in new, innovative ways.
Summarise key takeaways and outline next steps.
Encourage the client to think about their brand and business in new, innovative ways.
Additional Elements:
Pre-Workshop Survey – “Initial Spark”: A pre-meeting questionnaire to gather preliminary insights about the client’s current brand perception and objectives.
Post-Workshop Report – “Findings”: A detailed report summarising the discoveries, insights, and recommendations from the workshop.
Pre-Workshop Survey – “Initial Spark”: A pre-meeting questionnaire to gather preliminary insights about the client’s current brand perception and objectives.
Post-Workshop Report – “Findings”: A detailed report summarising the discoveries, insights, and recommendations from the workshop.
Purpose and Benefits:
Purpose: The Brand Development Workshop aims to provide a comprehensive and engaging framework for exploring and enhancing the client’s brand.
By addressing key branding issues through structured and creative sessions, gain fresh perspectives and actionable insights.
Benefits:
• Helps articulate your unique value proposition.
• Encourages innovative thinking and differentiation.
• Provides a clear, actionable roadmap for brand development.
• Enhanced engagement through a well-structured, interactive process.
Purpose: The Brand Development Workshop aims to provide a comprehensive and engaging framework for exploring and enhancing the client’s brand.
By addressing key branding issues through structured and creative sessions, gain fresh perspectives and actionable insights.
Benefits:
• Helps articulate your unique value proposition.
• Encourages innovative thinking and differentiation.
• Provides a clear, actionable roadmap for brand development.
• Enhanced engagement through a well-structured, interactive process.
