Brand asset development case study: Hopetoun

Recommended by Scottish Enterprise, IDEAS became the creative force behind Hopetoun’s brand, fully immersing themselves in the organisation’s DNA. Our design team excels at crafting a holistic brand experience, seamlessly integrating everything from websites and advertising media to signage, communication assets, promotional materials, merchandise, and even employee outfits.

At the heart of our collaboration, we developed a brand identity and marketing slogan that truly resonate with Hopetoun’s core values. Our creative process included proposing and visualising innovative strategies aimed at boosting revenue while remaining aligned with Hopetoun’s vision. The IDEAS Brand Evolution Strategy, recognized by SE as best-in-class, introduced bold initiatives like ambitious rock concerts, nature trails, conference facilities, film locations, farm shops, and retail concepts, all while reimagining existing offerings.

This comprehensive strategy has successfully elevated brand awareness on both national and international stages, while fostering a strong connection with the local community. Through a deep understanding of Hopetoun’s identity, we ensure that every element of the brand reflects its true spirit.

HUNGRY FOR an IDEAS ® rebrand? 
We’d love to talk to you
Drop us a line or
Schedule a complimentary 15-minute discovery call with us today here!