Case Study: Spring Storage

A family legacy, reimagined for a new era of logistics

The Challenge

Spring Distribution is a proudly Scottish family business, founded by the next generation of the Garden family — building on over 70 years of success in transport and haulage through H.W. Garden & Sons.

Led by siblings Lesley Ward, Dawn Carson, Victoria Garden, and Grant Garden, along with Ronnie Garvey and John Ward, the company has grown from traditional logistics roots into a 200,000-square-foot fulfilment and distribution powerhouse serving leading Scottish and European brands.

With consistent growth, BRC Global Standards AA accreditation for seven consecutive years, and increasing post-Brexit demand for storage and fulfilment services, Spring Distribution found itself at a pivotal moment.

They needed a brand refresh and digital relaunch to reflect their modern capabilities and position the business for strategic expansion — and ultimately, acquisition.

Our Solution

IDEAS partnered with Spring Distribution to redefine the brand from the ground up, ensuring the company’s identity, digital presence, and marketing strategy matched its scale, professionalism, and ambitions for the future.

Discovery & Insight

Through in-depth sessions with the management team, we explored:

The company’s family heritage and values.
Its growing role as a modern logistics and fulfilment partner.
Market dynamics, including the effects of Brexit on supply chains and customer behaviour.

This discovery phase revealed the need to fully evolve the narrative from a traditional storage and haulage firm to a strategic, high-performing logistics provider with full-service fulfilment capability.

Brand Evolution

IDEAS developed a refined brand identity that balanced tradition with modernity — honouring the family legacy while signalling innovation, reliability, and growth.

The updated brand language emphasised trust, performance, and precision, aligning with the business’s reputation for exceptional standards and its long-held BRC AA accreditation.

Website Redevelopment

We created a modern, user-friendly website that showcased Spring Distribution’s expanded services:

Commercial receiving and handling
Delivery and collection
Picking, packing, and fulfilment operations
Customer collection facilities

The site was built with flexibility in mind — ready to adapt to changing business needs and increasing customer demand.

Marketing Strategy & Creative Rollout

IDEAS designed a cohesive marketing and communication strategy to raise awareness and strengthen Spring Distribution’s market position.
Deliverables included:

A digital marketing plan focused on growth sectors and new client acquisition.
Branded visual assets and marketing collateral to support business development.
Social media campaign materials highlighting quality, capability, and service.

Together, these tools helped Spring Distribution reach new audiences, respond quickly to inbound enquiries, and demonstrate readiness for expansion or partnership.

The Results

IDEAS’ strategic brand and marketing intervention helped position Spring Distribution for its next chapter — and the results were remarkable.

Significant increase in inbound fulfilment enquiries, particularly post-Brexit.
Streamlined brand identity and digital presence, reinforcing trust and professionalism.
Improved visibility among industry partners and new customers.
Stronger positioning for merger and acquisition discussions, culminating in the company’s successful acquisition by Bond International in April 2024.

What began as a family-led logistics operation has now evolved into a brand recognised for innovation, reliability, and strategic growth — all built on a solid foundation of values and vision.

What We Delivered

Strategy & Insight	Creative & Delivery
Brand audit and repositioning	Modernised logo and visual identity
Market research and competitor analysis	Website redesign and content creation
Digital marketing strategy	Branded assets and campaign materials
Acquisition-ready communications	Social media strategy and rollout