How to effectively engage audiences for purpose-led organisations.
Five basic proven steps to help achieve greatness for your brand, product or service.
Our proven five-step success strategy to achieve greatness for your brand, product or service consists of the following manageable stages:
Step 1- DEFINE THE BUSINESS and THE MARKET – IDENTIFY BENEFITS and CHALLENGES
Define the most profitable market sectors, customer profiles, and key influencers.
Step 2 – THE BRAND
Create a Brand design and development strategy with marketing straplines that articulate your massive, transformative purpose, define what you do, and outline the benefits you deliver.
Clarity of brand and its use will ensure continuity across all marketing activities that underpin the brand position.
Step 3 – MEDIA
A media campaign with a candidate list of likely publications, cost of insertion, size, frequency and potential publication schedule. Advertising is likely to be a vital support mechanism.
Prepare a schedule of candidate publications. How this fits into the marketing programme can be better determined when targeting issues have been resolved.
Step 4 – PR ACTIVITY
Create the definitive press pack detailing background, history, current activity, etc., a series of storylines for a range of PR activity to be released on a regular basis, together with associated writing and distribution costs, timescales and release dates
Step 5 – BUILDING LOYALTY
A programme of customer introductions, promo stunts or events. Invitations, programmes, giveaways, and mementoes for events & press calls.
IDEAS done-for-you branding services.
Each branding project needs a carefully planned, coordinated, and adaptable brand identity and communications strategy to maximise market penetration, generate positive publicity, and drive transformation.
IDEAS can offer support and assistance in this and other areas where consistency and understanding of the brand values within the context of the overall vision would be beneficial.
The Brand Strategy Vision Document
An essential and invaluable document which will help ensure buy-in from all interested parties, including partners, funding agencies, key influencers and other stakeholders.
Strategic and creative transformation components will be identified, and solutions offered in the form of outline finished visuals and treatments, with costs attached for consideration, together with a clear, illustrated shopping list of optional bolt-ons.
Included will be key requirements such as co-branding opportunities, sponsorship opportunities, POS presentation materials, website look and feel, set or interior design, publications, and marketing collateral.
We will also consider potential profit centres such as branded goods and merchandise.
Most excitingly, are the ideas yet to be revealed through this process.
Good luck.
The IDEAS creative team:
Don Jack – creative director and founder of IDEAS
Don Jack has worked as creative consultant for WetWetWet, NBC Universal, Prince, The Edinburgh International Magic festival, British Airways, Scottish Enterprise, British Waterways, BP Worldwide, Crime Stoppers, the BBC, The Scottish Office, Visit Scotland, Gleneagles Hotel among many others in the Tourism, Entertainment and Leisure, Events and Exhibitions, Charity, Consumer and Corporate sectors, working with these clients in the UK and overseas.
Stuart Robertson – Studio head of design
A consummate creative thinker, Stuart has been part of the IDEAS team for more than 2 decades. With a reputation for his coolness under pressure, Stuart is regarded by many as one of the UK’s leading designers.
Annette Jack – Project management, financial controller and administration director.
Annette ensures the day-to-day smooth running and organisation of each project, which she fulfills instinctively having now worked with the consultancy since its inception.
External support
With more than 30 years in the business of creativity, IDEAS has gathered a loyal team of highly creative and motivated creative, media and production specialists who can be called upon where necessary.