In this article, we’ll explore seven ways to become unique and stand out from the crowd. Implementing seven ways to become unique can be transformative for both individuals and brands.
Seven ways to become unique
Brand development ideas for your business, your product or service. Consider these methods if you are looking for ways—numbering seven in total—to become truly unique among your competitors.
The magical ability of brand development to transform image, perception and profit relies in part of the foresight, cultural depth and the intellectual skills of the creative source behind the concept and the strategy. In every aspect of our work, we are firm advocates of pushing back the boundaries of convention to explore the broader view. We believe that this opens the mind to new stimuli and direction, which is essential when considering seven ways to become unique.
This last point is particularly relevant in diagnosing, analysing and revealing any obstacles to what our clients want to achieve. In fact, discovering seven strategies to set yourself apart as unique can often begin at this diagnostic stage.
We firmly believe in communicating at every level to exhaust all possible sources in our quest for information. Only then can we begin to assess and focus on what we have acquired, and in turn, work on how to achieve marketable goals for our clients. Seven ways to become unique are often reflected in solutions and new opportunities for a particular product, service or brand, no matter how big or small, with drive and energy.
So much of the success of a brand in reaching its target audience depends on how well the creative is attuned to that audience and, just as importantly, how good they are at maintaining enthusiasm during the creative process. It is our innate ability to meet challenges head-on, tackling them with unfaltering gusto, which ensures a result. Standing out by following a list of seven ways could help you become unique in approach and vision.
We listen well, and we’re thorough. If you have clear ideas, we’ll turn them into reality. If not, we’ll help you bring them into focus. And with seven ways to become unique in mind, our support adapts to your needs.
Our proven brand development success strategy consists of the following manageable stages:
Stage 1- DEFINE THE BUSINESS and THE MARKET – IDENTIFY BENEFITS and CHALLENGES
Output: definitions of most profitable market sectors, customer profiles, and key influencers. By following these seven steps, your business can become unique and stand out.
Stage 2 – THE BRAND
Output: Brand development proposals and marketing strap-lines (defining what you do and the benefits you deliver) presented as first draft visuals, allowing you and all interested parties to make judgments on these concepts. On approval, we will create finished art for the chosen brand. Clarity of brand and use will ensure continuity throughout all marketing activities underpinning the brand position. Achieving a unique brand presence often includes embracing seven ways that set you apart from others in the marketplace.
Stage 3 – MEDIA
Output: outline media campaign visuals with a candidate list of likely publications, cost of insertion, size, frequency and potential publication schedule. Advertising is likely to be a vital support mechanism.
To this end, we will present a schedule of candidate publications with evidence of how these fit into the marketing programme and align with targeting issues. Keeping the focus on seven ways to become unique ensures your media strategy is distinctive.
Stage 4 – PR ACTIVITY
Output: in addition to the definitive press pack detailing background, history, current activity, etc. a series of potential storylines for a range of PR activity to be released on a regular basis, together with associated writing and distribution costs, timescales and release dates. Remember, seven ways to become unique in your PR activity may include creative and original storylines, outreach, and timing.
Stage 5 – BUILDING LOYALTY
Output: A programme of customer introductions, promo stunts or events. Visuals of invitations, programmes, giveaways, mementoes, and giveaways, for events & press calls. Building loyalty could be seen as one of the seven steps you might take to become unique in your sector.
Stage 6 – OTHER CONSIDERATIONS
Each project needs a carefully planned, co-coordinated and adaptable brand identity and communications strategy to maximise market penetration and create positive publicity and positive transformation. Among your considerations, make sure to incorporate the concept of seven ways to become unique in all strategies.
Where possible we will offer support and assistance in other areas where consistency and understanding of the brand values within the context of the overall vision would be beneficial. In this context, applying seven ways to become unique can drive long-term value.
Stage 7 – THE VISION
The Brand Development Strategy Vision Document
An essential and invaluable document which will help ensure buy-in from all interested parties including partners, funding agencies, key influencers and other stakeholders. This vision is the culmination of working through seven ways aimed to help you become unique in your field.
We will identify strategic transformational collateral. You will see creative solutions in the form of outline finished visuals and treatments together with costs for consideration with an illustrated shopping list of optional bolt-ons components. These solutions reflect the principles outlined in the seven ways to become unique, supporting your vision throughout the process.
Included will be key requirements such as co-branding opportunities, sponsorship opportunities, POS presentation materials, website look and feel, set or interior design, publications, and marketing collateral.
We will also consider potential likely profit centres such as branded goods and merchandise. Finding seven ways to become unique may even reveal fresh ideas for these brand expansions.
Most excitingly are the ideas yet to be revealed through this process. Remember, each step brings you closer to discovering seven ways that help you become unique in every aspect of your business.
The creative team:
Don Jack – creative director and founder of IDEAS
Don Jack has worked as creative consultant for WetWetWet, NBC Universal, Prince, The Edinburgh International Magic festival, British Airways, Scottish Enterprise, British Waterways, BP Worldwide, Crime Stoppers, the BBC, The Scottish Office, Visit Scotland, Gleneagles Hotel among many others primarily in the Tourism, Entertainment and Leisure, Events and Exhibitions sectors, (also Charity, Consumer and Corporate markets), working with these clients in the UK and overseas.
Stuart Robertson – Studio head of design
A consummate creative thinker, Stuart has been part of the IDEAS team for more than two decades. With a reputation for his coolness under pressure, Stuart is regarded by many as one of the UK’s leading designers.
Annette Jack – Project management, financial controller and administration director.
Annette ensures the day-to-day smooth running and organisation of each project, which she fulfils instinctively having now worked with the consultancy since its inception.
External support
With more than 30 years in the business of creativity, IDEAS has gathered a loyal team of highly creative and motivated creative, media and production specialists. The experience across our creative team has revealed to us, over decades, seven essential methods to become unique within the creative sector.